Can AI replace Digital Adoption Platforms?
Essay · coming soon
Anuraag Hota
Principal Product Manager at NexthinkBuildingEnterpriseAIProductsthatredefinehoworganizationswork.
I build products at the edge of enterprise AI — where new categories, new buyers, and new workflows first come into focus.
The Arc
A decade following the problem, not the title.
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Selected Work
Problems tackled, outcomes delivered.
at Nexthink
Expanding Nexthink beyond IT
Extending Digital Employee Experience beyond IT to every business application owner.
at Nexthink
Helping enterprises adopt AI safely
Redirect employees from unsanctioned AI to approved assistants through contextual in-app guidance.
at Nexthink
Rethinking hardware lifecycle
Endpoint lifecycle decisions driven by predictive intelligence and a conversational Spark agent.
at Whatfix
Modernizing Digital Adoption
Modernized authoring that turned a guided-walkthrough product into a Digital Adoption Platform.
Currently Thinking
Open questions on my desk.
Why Application Analytics should move beyond IT
Essay · coming soon
The future of AI Governance
Essay · coming soon
Hardware Lifecycle Intelligence
Essay · coming soon
Enterprise AI Agents — interface or intelligence?
Essay · coming soon
About
I'm drawn to the parts of the enterprise nobody has named yet — the workflows that everyone works around, the buyers who don't have a category to shop in.
Ambiguity is where the interesting work is. My job is to sit inside it long enough to hear the shape of the answer, then ship the smallest product that proves it.